Return on Relationship #RonR
Last year while I was in New York at the BlogHer conference, I had the opportunity to meet a gentleman by the name of Ted Rubin. Mind you, it was a small conversation in the middle of the doorway of the hotel. He was on his way out and I was on my way in. We exchanged business cards and I have to say that this short and sweet 2 minute conversation was the beginning of my social media relationship makeover.
In the past year, I have followed Ted closely on my social media outlets. I follow closely because he gives GENIUS advice on social marketing. Not the willy nilly stuff that you might find on hundreds of other blogs or sites. He gives true, real deal, and inspiring advice on how to get the best return on your relationships through social media. I’ve not had the opportunity to hear him speak at a conference but I had been anticipating the release of his book on Amazon, Return on Relationship™ which is now available to order!!
Even though I’ve not heard him speak at an event, he’s given me a lot of great advice and wonderful words of wisdom. He wished me a Happy Birthday with this kind message, “Hey Jenni…Birthdays bring along a truly wonderful chance to leave aside every care and simply enjoy. Have an extra special Birthday!”. Another little gem of advice from Ted that is one of my favorites:
Put more energy and attention in your “give” column than in your “take” column. #RonR
The social marketing book, Return on Relationship™ is co-written by Ted Rubin and Kathryn Rose. Here is a little more information about the authors.
Ted Rubin is the Chief Social Marketing Officer of CollectiveBias, a Social Shopper Media Company. He is a leading social marketing strategist and in March of 2009 he started using and evangelizing the term ROR, Return on Relationship™. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. ROR is the basis of his philosophy…It’s All About Relationships! You can connect with Ted…TedRubin.com or on Twitter @TedRubin.
Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales.
Nominated for the 2012 Small Business Influencer Award, Kathryn is also the CEO and co-founder of the Social Buzz Club the world’s first online marketing collaboration network for bloggers, social media professionals and small business owners.
Kathryn is the author of 9 books on social media marketing The Step by Step Guides to: Twitter, Facebook, SEO/Video Marketing and Linkedin for Business, The Parent’s and Grandparent’s Guides to Facebook, the Teen Safety Guide , the best-selling Solving the Social Media Puzzle and Return on Relationship. She is a sought after keynote speaker and trainer on using social media for maximum online visibility and using online marketing and social media tools to create referral networks and to increase sales.
the chick behind this blog! I'm your ordinary, everyday wife and mom to an incredible pair of stinky guys! I am a self diagnosed coffee addict with a ginormous sweet tooth, preferably baked goods!! My hope is to help you, teach you, and entertain you on your way to a more thrifty and frugal lifestyle! Along the way, you'll find awesome recipes, great tips, and tons of randomness! We have loads of fun, so ya'll come back now, ya hear?!
Hey Jenni… really appreciate you writing this post. I value chance meetings so much and hope I focused on you like I should have, even if for only a few moments. Thanks for sharing your point of view, and for being a part of the Social Fabric Community. Relationships are like muscle tissue, the more you engage them, the stronger and more valuable they become. Hope to see you at SoFabCon 🙂
Thanks for stopping by Ted. I’m enjoying the book so much! I’m glad that we got to speak for those few minutes, really with everything going on anyone rarely had a second to spend chatting during the day. I’m happy to be apart of the Social Fabric Community – they’re a great group of folks!!
My pleasure. Glad you are enjoying the book. Please write a short Amazon review when you are done. Anyone can, you do not have to have bought the book there. Make it a great week 🙂
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but usually people don’t talk about such subjects. To the next!
Kind regards!!